Event registration and AI networking with Jotform and Google Sheets
This advanced automation transforms event registrations into high-value networking opportunities by using GPT-4o to profile attendees and generate personalized conversation starters. It intelligently segments participants into personas, providing tailored session recommendations and VIP routing to ensure a premium experience for every guest. The workflow seamlessly bridges form submissions and attendee databases while delivering automated, data-driven insights for organizers.
Run this with your team's AIWhat This Recipe Does
Managing event registrations and meaningful networking should not be a manual burden. This automation transforms your registration process from a simple data collection tool into an intelligent matchmaking engine. When a guest registers via JotForm, the system immediately captures their details, categorizes their interests, and logs the information in Google Sheets for real-time tracking. Beyond simple data entry, the workflow uses custom logic to identify potential networking matches based on attendee profiles. It then automates personalized communication via Gmail, ensuring every participant receives a professional confirmation and relevant event details without any manual intervention from your team. By automating these administrative tasks, event organizers can focus on high-level strategy and guest experience rather than spreadsheets and individual emails. This solution scales effortlessly, handling hundreds of registrations while maintaining a personalized touch that increases attendee engagement and satisfaction. It ensures data accuracy, eliminates response delays, and provides a centralized database for all event-related information.
What your team gets
Forms and dashboards, so it is not a script only one person understands
Runs on your schedule in the cloud, so it does not stop when a laptop closes
Endpoints, so the rest of your stack can trigger the same work
BigMailer, Google Sheets connected for the team, not per person
How It Works
- 1
Open the recipe and connect your accounts
Connect BigMailer and Google Sheets once, in your team cloud, and nobody has to do it again on their own machine
- 2
Tell your own agent what is different about your process
Claude, ChatGPT, Cursor, whichever your team already uses. It adapts the recipe to how you actually work
- 3
Run it, then leave it running
It lives in your team cloud, so it keeps going after you close the laptop and every teammate's AI can use it
Who Uses This
- Corporate event planners use this to automate VIP registration and ensure high-value attendees are matched with relevant sponsors or peers.
- Professional associations use this to manage annual conference sign-ups and facilitate industry-specific networking sessions based on member data.
- Marketing teams use this for webinar or workshop registrations to instantly deliver materials and track lead generation in a centralized spreadsheet.
Frequently Asked Questions
Do I need a specific type of JotForm account to use this?
This automation works with any JotForm account that supports webhooks, allowing you to capture registration data as soon as a user hits submit.
Can I change the criteria used for matching attendees?
Yes, the logic can be adjusted to match participants based on industry, job title, interests, or any other data point collected during the registration process.
Can I use a different spreadsheet tool like Microsoft Excel instead of Google Sheets?
While this recipe is built for Google Sheets, it can be modified to connect with other database or spreadsheet tools supported by the platform.
How does this improve the attendee experience?
Attendees receive instant, professional confirmation emails and are provided with networking opportunities tailored to their specific professional interests.
Coming from n8n?
This recipe uses nodes like Set, Langchain.agent, Code, If and 5 more. On Runwork, you don't need to learn n8n's workflow syntax. Describe what you want to your own AI agent in plain English.
Based on n8n community workflow. View original
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Run this with the AI your team already uses
Your agent adapts it, your team cloud keeps it running, and everyone's AI can find it.
Open this recipe in Runwork