Build targeted prospect lists: find & enrich leads with Surfe to HubSpot
Transform your sales outreach by automating the entire lead discovery and enrichment pipeline using Surfe and HubSpot. This workflow intelligently identifies companies matching your ideal profile, extracts verified contact details, and seamlessly syncs them into your CRM for immediate action. Say goodbye to manual prospecting and let automation build your high-quality pipeline while you focus on closing deals.
Run this with your team's AIWhat This Recipe Does
Manually building prospecting lists is a significant bottleneck for sales teams, often consuming hours that should be spent closing deals. This automation streamlines the entire process by capturing prospect data from external sources and instantly syncing it with your CRM. Instead of copying and pasting information between tabs, this workflow uses intelligent filtering to ensure only high-quality leads enter your pipeline. Once a prospect is identified and verified, the system automatically creates or updates a record in HubSpot, maintaining data integrity and eliminating manual entry errors. Furthermore, it bridges the gap between discovery and outreach by integrating directly with Gmail, allowing you to trigger personalized notifications or initial contact the moment a new lead is qualified. By automating the repetitive task of list building, your sales team can focus on high-value interactions and strategic outreach. This workflow ensures your pipeline stays full of actionable opportunities without the administrative overhead usually required to maintain it.
What your team gets
Forms and dashboards, so it is not a script only one person understands
Runs on your schedule in the cloud, so it does not stop when a laptop closes
Endpoints, so the rest of your stack can trigger the same work
HubSpot, BigMailer connected for the team, not per person
How It Works
- 1
Open the recipe and connect your accounts
Connect HubSpot and BigMailer once, in your team cloud, and nobody has to do it again on their own machine
- 2
Tell your own agent what is different about your process
Claude, ChatGPT, Cursor, whichever your team already uses. It adapts the recipe to how you actually work
- 3
Run it, then leave it running
It lives in your team cloud, so it keeps going after you close the laptop and every teammate's AI can use it
Who Uses This
- Sales Development Representatives use this to transform raw lead data from web sources into organized HubSpot contacts for immediate outreach.
- Marketing managers use this to process attendee lists from webinars or events, filtering for ideal customer profiles before syncing with sales sequences.
- Business owners use this to scout niche markets by pulling targeted prospect information and automating the initial introductory email via Gmail.
Frequently Asked Questions
Do I need technical skills to connect my HubSpot account?
No, you can securely link your HubSpot account through the Runwork interface using standard authentication to start syncing leads immediately.
Can I customize the criteria for which leads are added to my CRM?
Yes, the filtering logic can be adjusted to match your specific lead qualification criteria, such as industry, company size, or geographic location.
How does the Gmail integration work with the prospecting list?
Once a lead passes your quality filters and is added to HubSpot, the system can automatically send a notification to your team or a pre-defined email template to the prospect.
Is it possible to add a delay between finding a lead and sending an email?
The workflow includes a built-in wait step that allows you to space out actions, ensuring your outreach follows your team's preferred timing and cadence.
Importing from n8n?
This recipe uses nodes like HttpRequest, Code, If, Wait and 4 more. On Runwork, you don't need to learn n8n's workflow syntax. Describe what you want to your own AI agent in plain English.
Based on n8n community workflow. View original
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Run this with the AI your team already uses
Your agent adapts it, your team cloud keeps it running, and everyone's AI can find it.
Open this recipe in Runwork