Automate Instagram content discovery and repurposing with Apify, AI and Perplexity
This intelligent pipeline monitors competitor Instagram accounts to discover trending reels and automatically extracts their core insights. Using a blend of GPT-4o and Perplexity, it transforms raw data into fresh, high-quality scripts tailored for your brand's growth. The entire process is managed via a Google Sheets database to ensure consistent, non-redundant content output.
Run this with your team's AIWhat This Recipe Does
This automation provides a streamlined solution for monitoring social media trends and capturing competitive intelligence from Instagram Reels. By automatically scraping new video content via Apify, the workflow eliminates the manual effort of tracking specific accounts or hashtags. Once a new Reel is identified, the system processes the audio to generate a text transcription, allowing your team to analyze messaging, keywords, and content strategies without watching hours of video. All captured data, including the transcription and post metadata, is organized into a centralized Google Sheet for easy review and collaboration. This tool is essential for businesses that need to maintain a pulse on social trends, archive influencer mentions, or conduct deep-market research. By converting visual content into searchable text data, you can quickly identify high-performing topics and replicate successful engagement strategies for your own brand.
What your team gets
Forms and dashboards, so it is not a script only one person understands
Runs on your schedule in the cloud, so it does not stop when a laptop closes
Endpoints, so the rest of your stack can trigger the same work
Google Sheets, DaySchedule connected for the team, not per person
How It Works
- 1
Open the recipe and connect your accounts
Connect Google Sheets and DaySchedule once, in your team cloud, and nobody has to do it again on their own machine
- 2
Tell your own agent what is different about your process
Claude, ChatGPT, Cursor, whichever your team already uses. It adapts the recipe to how you actually work
- 3
Run it, then leave it running
It lives in your team cloud, so it keeps going after you close the laptop and every teammate's AI can use it
Who Uses This
- Marketing agencies tracking competitor video strategies to identify trending topics and recurring themes.
- Brand managers monitoring influencer partnerships to ensure messaging alignment and archive campaign performance.
- Content creators looking to build a searchable database of viral hooks and scripts for creative inspiration.
Frequently Asked Questions
Do I need to manually trigger the scraping process?
No, the automation uses a schedule trigger to check for new Instagram Reels at set intervals, ensuring your spreadsheet is updated automatically.
Can I choose which Instagram accounts to monitor?
Yes, you can configure the Apify integration to target specific profiles, hashtags, or URLs relevant to your business needs.
What information is saved to the Google Sheet?
The workflow saves the full transcription of the Reel along with key metadata such as the post date, original URL, and engagement metrics.
Is a separate transcription service required?
The workflow utilizes an HTTP request node to connect to a transcription API, which processes the video audio into text before saving it.
Coming from n8n?
This recipe uses nodes like StickyNote, HttpRequest, Limit, Langchain.openAi and 3 more. On Runwork, you don't need to learn n8n's workflow syntax. Describe what you want to your own AI agent in plain English.
Based on n8n community workflow. View original
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Run this with the AI your team already uses
Your agent adapts it, your team cloud keeps it running, and everyone's AI can find it.
Open this recipe in Runwork