Enrich person data and update CRM with Airtop and Hubspot
This workflow leverages Airtop to perform deep LinkedIn enrichment based on a person's name and work email, uncovering detailed professional insights and seniority levels. It intelligently calculates an ICP score to qualify leads before automatically syncing the enriched data back to HubSpot. Perfect for sales teams, it eliminates manual research while keeping CRM records accurate and actionable.
Run this with your team's AIWhat This Recipe Does
Manual lead research is a significant drain on sales and marketing productivity. The Enrich Person Data automation transforms basic contact information into a comprehensive profile instantly. By starting with a simple form entry, this workflow triggers a series of sophisticated data retrieval processes that aggregate professional details, company background, and social insights without any manual intervention. For business leaders, this means your team spends less time digging through LinkedIn or corporate websites and more time engaging in high-value conversations. The automation ensures that every lead entering your pipeline is pre-qualified with the context necessary for personalized outreach. By standardizing the data collection process, you eliminate inconsistencies in your CRM and provide your account executives with a competitive edge. This tool is essential for organizations looking to scale their outbound operations while maintaining a high standard of lead intelligence. It effectively bridges the gap between a raw email address and a fully actionable sales opportunity, allowing your staff to focus on closing deals rather than performing administrative research.
What your team gets
Forms and dashboards, so it is not a script only one person understands
Runs on your schedule in the cloud, so it does not stop when a laptop closes
Endpoints, so the rest of your stack can trigger the same work
123FormBuilder connected for the team, not per person
How It Works
- 1
Open the recipe and connect your accounts
Connect 123FormBuilder once, in your team cloud, and nobody has to do it again on their own machine
- 2
Tell your own agent what is different about your process
Claude, ChatGPT, Cursor, whichever your team already uses. It adapts the recipe to how you actually work
- 3
Run it, then leave it running
It lives in your team cloud, so it keeps going after you close the laptop and every teammate's AI can use it
Who Uses This
- Sales teams use this to instantly prepare detailed dossiers on prospects before discovery calls to ensure personalized engagement.
- Marketing departments use this to automatically segment incoming leads based on job title and company size for targeted email campaigns.
- Recruitment agencies use this to build out complete candidate profiles from basic contact forms to speed up the vetting process.
Frequently Asked Questions
What information do I need to provide to start the enrichment?
You only need to provide a basic identifier, such as an email address or a full name via the provided form, and the automation handles the rest.
Can I customize the types of data this automation searches for?
Yes, the underlying workflow can be adjusted to prioritize specific data points like social media profiles, company revenue, or industry classifications.
Does this automation integrate with my existing CRM?
The enriched data is formatted into a clean structure that can be automatically pushed to platforms like Salesforce, HubSpot, or Pipedrive.
How does this improve my sales team's performance?
It removes the manual research phase of the sales cycle, allowing your team to respond to leads faster and with much higher relevance.
Coming from n8n?
This recipe uses nodes like FormTrigger, ExecuteWorkflowTrigger, ExecuteWorkflow, Aggregate and 2 more. On Runwork, you don't need to learn n8n's workflow syntax. Describe what you want to your own AI agent in plain English.
Based on n8n community workflow. View original
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Run this with the AI your team already uses
Your agent adapts it, your team cloud keeps it running, and everyone's AI can find it.
Open this recipe in Runwork