LinkedIn company ICP scoring automation with Airtop & Google Sheets
Transform your sales strategy by automatically grading LinkedIn prospects based on custom business criteria like technical sophistication and company size. This workflow leverages Airtop to scrape real-time professional data and calculates an Ideal Customer Profile score directly within Google Sheets. Stop wasting time on low-fit leads and start prioritizing high-value opportunities with AI-driven insights.
Start BuildingWhat This Recipe Does
The ICP Company Scoring automation transforms how sales and marketing teams prioritize their outreach by replacing manual research with intelligent, data-driven analysis. This tool automatically evaluates companies against your Ideal Customer Profile (ICP) by gathering real-time data from the web via Airtop and processing it through a centralized Google Sheet. Instead of sales development representatives spending hours browsing websites to determine if a prospect fits your criteria, this automation conducts the research and calculates a fit score instantly. This ensures your sales team focuses 100% of their energy on high-value accounts that are most likely to convert, significantly increasing pipeline velocity and improving win rates. By standardizing the scoring process, you eliminate subjective bias and ensure that every lead is evaluated against the same rigorous business standards. The result is a more efficient sales funnel, reduced customer acquisition costs, and a more strategic approach to market expansion.
What You'll Get
Forms, dashboards, and UI components ready to use
Background automations that run on your schedule
REST APIs for external integrations
Google Sheets, Airtop configured and ready
How It Works
- 1
Click "Start Building" and connect your accounts
Runwork will guide you through connecting Google Sheets and Airtop
- 2
Describe any customizations you need
The AI will adapt the recipe to your specific requirements
- 3
Preview, test, and deploy
Your app is ready to use in minutes, not weeks
Who Uses This
- Sales Development teams use this to instantly qualify long lists of prospects before initiating cold outreach campaigns.
- Marketing Operations managers use this to score inbound leads from event sign-ups or content downloads to ensure high-quality handoffs to Sales.
- Account Executives use this to perform deep-dive research on target accounts to identify specific pain points and business alignment before a discovery call.
Frequently Asked Questions
What criteria are used to score the companies?
The automation evaluates companies based on the specific parameters you define in your Google Sheet, such as industry, company size, service offerings, and technological maturity.
Can I adjust the scoring logic as our ICP evolves?
Yes. You can easily modify the weighting and scoring rules within the workflow to reflect changes in your business strategy or target market.
Does this require an existing database of company information?
No. The integration with Airtop allows the automation to browse the live web and extract current information even for companies not currently in your CRM.
How do I view the final results of the scoring process?
All scored prospects are automatically updated in your Google Sheet, providing a prioritized list that your team can act on immediately.
Importing from n8n?
This recipe uses nodes like ManualTrigger, GoogleSheets, Airtop, Code. With Runwork, you don't need to learn n8n's workflow syntax. Just describe what you want in plain English.
Based on n8n community workflow. View original
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