Generate sales emails based on business events with Explorium MCP & Slack
Automatically monitor business milestones like product launches or funding rounds to trigger hyper-personalized outbound sales campaigns. This intelligent workflow researches companies using the Explorium MCP, identifies key decision-makers, and leverages AI to draft tailored emails delivered directly to your team via Slack.
Run this with your team's AIWhat This Recipe Does
This automation transforms how sales teams approach outbound prospecting by linking high-intent business events directly to personalized email outreach. Instead of sending generic cold emails, your team can now respond instantly to market triggers like funding announcements, office moves, or executive hires. By integrating Explorium data insights with automated drafting, the workflow identifies the most relevant talking points for every lead. The system processes these events in batches, ensuring no opportunity is missed while maintaining a high standard of quality. Once the personalized drafts are ready, they are sent directly to Slack for your sales development representatives to review. This significantly reduces the time spent on manual research and ensures your outreach is always timely and relevant. By moving from manual prospecting to event-driven sales, your team can increase open rates and book more meetings with significantly less manual effort.
What your team gets
Forms and dashboards, so it is not a script only one person understands
Runs on your schedule in the cloud, so it does not stop when a laptop closes
Endpoints, so the rest of your stack can trigger the same work
Http, Bot for Slack connected for the team, not per person
How It Works
- 1
Open the recipe and connect your accounts
Connect Http and Bot for Slack once, in your team cloud, and nobody has to do it again on their own machine
- 2
Tell your own agent what is different about your process
Claude, ChatGPT, Cursor, whichever your team already uses. It adapts the recipe to how you actually work
- 3
Run it, then leave it running
It lives in your team cloud, so it keeps going after you close the laptop and every teammate's AI can use it
Who Uses This
- Sales Development Representatives who need to act quickly on market signals to beat competitors to a prospect's inbox.
- Account Executives who want to maintain engagement with key accounts by reaching out during significant company milestones.
- Growth Marketing teams looking to automate high-touch lead nurture sequences based on real-time firmographic changes.
Frequently Asked Questions
What kind of business events can trigger this workflow?
The automation works with any event captured via webhook, such as new funding rounds, mergers and acquisitions, or leadership changes identified by Explorium.
Can I review the emails before they are sent to prospects?
Yes. The workflow sends the generated drafts to a designated Slack channel, allowing your team to review, edit, and approve the content before it is sent to the customer.
Do I need an Explorium account to use this?
Yes, this automation requires an active Explorium account to pull the deep business insights and intent data necessary for high-quality personalization.
Can I customize the tone and style of the sales emails?
You can easily adjust the email templates and logic within the workflow to ensure the output matches your specific brand voice and value propositions.
Coming from n8n?
This recipe uses nodes like Langchain.lmChatAnthropic, SplitInBatches, Langchain.agent, StickyNote and 5 more. On Runwork, you don't need to learn n8n's workflow syntax. Describe what you want to your own AI agent in plain English.
Based on n8n community workflow. View original
Related Recipes
Automated personalized email outreach with AI, database tracking & scheduling
This automated solution bridges the gap between your data management and active sales outreach by systematically processing leads from NocoDB and delivering them directly to your inbox. By utilizing a scheduled trigger, the system eliminates the need for manual data entry and constant spreadsheet monitoring. It intelligently filters through your database to identify specific records based on your criteria, ensuring that only the most relevant opportunities are prioritized. The integration of date-time formatting ensures that all communication is timestamped and organized, allowing sales teams to act on fresh information without delay. This automation transforms a static database into a proactive sales engine, reducing administrative overhead and allowing your team to focus on closing deals rather than managing rows of data. It ensures a consistent follow-up cadence and prevents high-value prospects from falling through the cracks, ultimately driving higher conversion rates and more efficient resource allocation.
Score Upwork jobs and generate proposals with Apify, Google Sheets and Telegram
Finding high-quality freelance opportunities on Upwork often feels like a full-time job in itself. The Upwork Job Scraper with AI Scoring automates the tedious process of searching, filtering, and evaluating job postings, allowing you to focus entirely on winning projects. This automation monitors the Upwork marketplace in real-time, pulling new listings directly into a structured Google Sheet. Instead of manually reading every description, the integrated AI analyzes each posting against your specific criteria to assign a compatibility score. This ensures you only spend time on leads that match your expertise and budget requirements. To keep you ahead of the competition, the system sends instant notifications via Telegram the moment a high-scoring opportunity is identified. By reducing the time spent on lead generation from hours to minutes, this tool provides a significant competitive advantage, ensuring you are among the first to apply for the most lucrative projects in your niche.
Generate B2B leads from any city & business type using GMaps, Jina.ai & GPT-5
The Lead-Generator-GMaps automation transforms how sales teams identify and qualify potential clients by bridging the gap between local search data and actionable outreach. Instead of manually scouring Google Maps and copy-pasting business details, this workflow automates the entire discovery process. It captures leads via a simple form, scrapes relevant business information using Jina AI, and enriches the data to ensure high quality. Once processed, the automation organizes these leads directly into Airtable for long-term tracking and sends instant notifications to Slack, allowing your sales team to act on fresh opportunities immediately. By automating the research phase, your team can focus on closing deals rather than data entry. This tool ensures that your pipeline is constantly fed with verified local business data, significantly reducing the time spent on manual prospecting and improving the speed of your outreach cycles.
Qualify & auto-reply to leads with OpenAI, Airtable, and Gmail
The AI Lead Qualifier & Auto Draft Reply agent transforms how your sales team handles incoming inquiries. Instead of manually sorting through every form submission, this automation uses artificial intelligence to instantly analyze lead data, determine potential value, and categorize prospects in Airtable. It eliminates the delay between a customer's interest and your response by automatically generating a personalized email draft in Gmail, tailored specifically to the lead's inquiry. To ensure your team never misses a high-value opportunity, the system sends immediate notifications via Slack and WhatsApp. By automating the initial qualification and drafting phase, your sales representatives can stop performing administrative data entry and focus their energy on closing deals with the most promising prospects. This workflow ensures a consistent, rapid response time that significantly increases conversion rates and professionalizes your initial touchpoint.
Run this with the AI your team already uses
Your agent adapts it, your team cloud keeps it running, and everyone's AI can find it.
Open this recipe in Runwork