Bot for Slack Google Ads

Automate Google Ads search term analysis with Gemini AI and send to Slack

This intelligent workflow bridges Google Ads and Slack by using Gemini AI to audit search term performance and identify budget-draining keywords. It automatically generates actionable insights on wasted spend and potential opportunities, delivering them directly to your team for review. Streamline your PPC management by approving negative keyword updates through interactive Slack buttons, ensuring your ad budget is always optimized.

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What This Recipe Does

Managing Google Ads campaigns often requires hours of manual data extraction and analysis to identify which search terms are driving results and which are wasting your budget. This automation eliminates that manual overhead by connecting directly to your Google Ads account, analyzing search term performance, and delivering actionable insights straight to your Slack team. Instead of digging through complex spreadsheets, your marketing team receives a curated summary of high-performing terms and potential negative keywords. This proactive approach allows you to optimize your ad spend in real-time, improve your click-through rates, and ensure your ads are appearing for the most relevant audiences. By centralizing these insights in Slack, you foster better team collaboration and faster decision-making, ultimately increasing the return on your advertising investment without increasing your workload.

What You'll Get

Complete App

Forms, dashboards, and UI components ready to use

Automated Workflows

Background automations that run on your schedule

API Endpoints

REST APIs for external integrations

Connected Integrations

Bot for Slack, Google Ads configured and ready

How It Works

1

Click "Start Building" and connect your accounts

Runwork will guide you through connecting Bot for Slack and Google Ads
2

Describe any customizations you need

The AI will adapt the recipe to your specific requirements
3

Preview, test, and deploy

Your app is ready to use in minutes, not weeks

Who Uses This

Digital Marketing Managers who need to monitor search term relevancy daily without logging into the Google Ads console.
PPC Specialists looking to quickly identify and exclude low-performing search terms to reduce wasted ad spend.
Growth Teams that want to share winning keyword trends with the broader organization to inform content and SEO strategies.

Frequently Asked Questions

Do I need technical knowledge to set this up?

No. Once you connect your Google Ads and Slack accounts, the automation handles the data processing and delivery automatically.

Can I choose which campaigns are analyzed?

Yes, you can configure the automation to focus on specific campaigns or account-wide search term data based on your reporting needs.

What kind of insights are sent to Slack?

The automation provides a summary of search terms, including performance metrics and suggestions for keywords that may need to be excluded.

How often does this report run?

This specific version is triggered manually, allowing you to pull a fresh report whenever you need an update on your campaign performance.

Importing from n8n?

This recipe uses nodes like ManualTrigger, Slack, Langchain.chainLlm, Langchain.lmChatGoogleGemini and 10 more. With Runwork, you don't need to learn n8n's workflow syntax—just describe what you want in plain English.

ManualTrigger Slack Langchain.chainLlm Langchain.lmChatGoogleGemini Langchain.outputParserStructured GoogleAds Filter If HttpRequest SplitOut Code Aggregate StickyNote Set

Based on n8n community workflow. View original

Related Recipes

Bot for Slack Google Ads

Automate Google Ads search term analysis with Gemini AI and send to Slack

Managing Google Ads search terms is a tedious but necessary task to ensure your budget is not wasted on irrelevant traffic. This automation eliminates the manual labor of exporting reports and scanning spreadsheets. By pulling search term data directly from Google Ads and processing it through a series of intelligent filters, the workflow identifies high-performing queries and problematic terms that should be excluded. Instead of logging into the Google Ads dashboard daily, your team receives a concise summary of actionable insights directly in Slack. This allows marketing managers to make rapid adjustments to bidding strategies and keyword lists, ensuring that every dollar spent is optimized for conversion. By bridging the gap between raw data and team communication, this tool transforms complex advertising metrics into clear, executive-level updates that drive better decision-making and higher return on ad spend.

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