Runwork for Marketing Teams
Create campaign dashboards, content tools, and analytics apps in minutes
Marketing teams juggle campaigns, content, analytics, and endless coordination. Runwork helps you build custom tools that bring all your data together and automate the repetitive work. So you can focus on creative strategy.
The Challenge
- Campaign data scattered across multiple platforms
- Manual reporting from different analytics tools
- Content calendars that don't integrate with workflows
- Difficulty tracking campaign performance in real-time
- Time wasted on repetitive coordination tasks
The Runwork Solution
- Unified dashboards pulling from all your marketing tools
- Automated reporting with scheduled distribution
- Connected content calendars with approval workflows
- Real-time campaign performance with instant alerts
- Automated task assignment and status updates
What You Can Build
Campaign Dashboard
Track all campaigns across channels with unified metrics from Google Ads, Meta, and more.
Content Calendar
Plan, schedule, and track content with integrated approval workflows and publishing.
Lead Scoring App
Score and route leads based on custom criteria with HubSpot or Salesforce sync.
Brand Asset Manager
Organize brand assets, track usage rights, and share with stakeholders.
Event Tracker
Manage events, track registrations, send reminders, and measure attendance.
Competitor Monitor
Track competitor activities, aggregate mentions, and share insights with the team.
Key Features for This Use Case
A Day in the Life
7:30 AM — Performance check. Before the team standup, you open your campaign dashboard. Yesterday's email campaign hit 34% open rate. The paid campaigns are pulling from Google Ads, Meta, and LinkedIn—all in one view. No logging into five platforms.
9:00 AM — Content review. Three blog posts need approval today. Your content calendar shows them queued with drafts attached. You review, add comments, and approve directly in the workflow. Authors get notified; the posts are scheduled to publish automatically.
11:00 AM — Lead review. Marketing qualified 47 leads overnight. Your lead scoring app ranked them based on your criteria—job title, company size, engagement history. The top 12 are already synced to Salesforce for sales follow-up via integrations.
2:00 PM — Event prep. The webinar is next week. Your event tracker shows 234 registrations. The automation sent reminder emails yesterday, and follow-up sequences are queued for post-event. You add the speaker's new slides to the asset library.
4:00 PM — Weekly report. The CMO needs performance numbers for the board. Your scheduled report already compiled the data overnight—campaign performance, channel attribution, lead gen metrics. You review for 5 minutes, add context on the Q4 push, and send.
Frequently Asked Questions
How does Runwork help marketing teams track campaign performance?
Can marketing teams build these tools without IT help?
How does the content calendar work with approval workflows?
Can Runwork integrate with our marketing stack?
Related Use Cases
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